Die Grundprinzipien der Content-Marketing

Die Grundprinzipien der Content-Marketing

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Once you determine the overarching question or Harte nuss to address, it's time to get more specific. Getting more specific allows you to cater your content to your target audience, and it helps you leverage less competitive keywords.

Let’s dive into how to define good keywords across SEO and PPC channels to put you rein the best position to benefit from your content.

Learn how to find low-hanging keyword opportunities hinein a few steps, and how to make sure those keywords are truly low-competition and easy to rank for.

The best approach is to fix these issues before proceeding any further by: Reviewing and optimizing your site structure

Learn how to do an SEO audit of your website to identify problematic areas. Use our SEO Betriebsprüfung checklist to fix issues and improve your SEO.

The Skyscraper Technique: Find content with lots of backlinks, create something better, then ask everyone linking to the content you improved to Verknüpfung to you instead.

The first step is to check whether your website is penalized by Google. Your rankings will Beryllium negatively affected if your website is under a manual or algorithmic penalty.

With our very own Heather Campbell and Jennifer McDonald, we’ll explore what’s working (and what’s not) hinein the world of lead gen, and how to evolve your strategy based on an ever-changing Satz of standards.

You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:

After all, the person looking for a cat cafe to sit rein and relax is probably not the same person wanting a quick cup of coffee on read more their way to work — just like someone searching for "technology" is not the same person searching for "small business technology setup service."

Thanks for this outstanding Postalisch about SEO Betriebsprüfung with a checklist. I have noticed that the number of backlinks can increase, although I don’t do anything.

Pro Tip: Upgrade your hosting. If you spend $10 vermittels month on hosting, don’t expect fast loading times. A few years back I switched from a budget host to $200/month premium hosting. And the speed difference was insane.

Well, for a long time digital marketers organized their entire content calendar around specific keywords — and the number of times to include these keywords on the page.

Wichtig ist An diesem ort vor allem, dass nicht eine pauschale Zahl für die ganze Webseite herangezogen, sondern jede Landingpage abseits bewertet ansonsten mit der Suchintention jedes einzelnen Keywords hinein Bindung gebracht wird.